- 2025
- PRODUCT
Kidswear — Lifestyle Campaign
THE BRIEF
Product in use rather than on white. Styled bedroom set, one child, natural light.
THE APPROACH
Product in use rather than on white. A styled bedroom set, one child, natural light, and a crop set agreed before the day so the same frames work in a feed and on a shelf edge.
- DIRECTION & PHOTOGRAPHY: Yannis Konstantinidis
- STYLING: Studio YK
- POST: Studio YK
